(AsiaGameHub) –   Zeal Group has launched a new charity car raffle called Traumautoverlosung (Dream Car Raffle), expanding its ever-growing lineup of prize draw products in Germany.

Launched on April 14, 2026, the Traumautoverlosung is operated by Dreamify GmbH, a fully owned non-profit subsidiary of Zeal Group.

Stefan Tweraser, CEO of Zeal, emphasized that the launch is a purposeful step to diversify the company’s portfolio and expand its customer base.

“Traumautoverlosung is another step towards diversifying our portfolio and reaching new target groups,” he stated in the company’s announcement.

Zeal Exploring Additional Social Lottery Investments

This initiative follows Tweraser’s disclosure during the FY25 earnings call that the company is considering investments in more social lotteries and potential prize draw opportunities outside Germany.

Marketing and sales responsibilities are managed by Lotto24 AG, a unit within the Zeal Group. This raffle marks the third proprietary charity lottery Zeal has introduced since early 2024, following the Traumhausverlosung (Dream House Raffle) and freiheit+.

The raffle’s top prize is a Porsche 911 GT3 RS, with ticket sales capped at 250,000 to maintain a limited-supply model. Zeal will donate at least 20% of ticket revenue to charitable causes.

For 2026, the charity partner is Johanniter, a major German aid organization. Zeal describes the product as a “guaranteed winner” format.

Zeal reported a 16% revenue growth across its entire business for FY25. Its lotteries division generated the majority of this (89%) and saw a 16% year-on-year revenue increase.

A white paper published this week by Rokker highlights the broader opportunities in the prize draw sector, noting it provides valuable cross-sell opportunities for iGaming operators.

Prize draws have lower customer acquisition costs than traditional iGaming and hold strong appeal among younger Millennial and Gen Z players.

“Participation is typically driven by low-cost entry, aspirational outcomes and entertainment value rather than purely odds-based decision making. As a result, prize draws provide iGaming operators and affiliates with access to a complementary, less saturated audience segment, with opportunities for more cost-efficient acquisition,” the white paper noted.